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Why Google’s Privacy Changes Are Good for Advertisers

Privacy Changes Are Good for AdvertisersIf you're a user of any of Google's services — including Gmail, search, Calendar, YouTube and Google+ — then you probably received a notice this week explaining that the search giant is consolidating more than 70 privacy documents into one and making some significant changes to its privacy practices. Namely, Google said it may combine information users provide from one of its services with information from any of its other services.

In its announcement, Google said it wants to treat you as "a single user across all our products," and provide "a simpler, more intuitive Google experience."

While the…

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